Have you noticed that global citizens are not the only ones feeling the fallout from the economic woes over the past several years? Local, State and Government budgets have been shrinking due to diminishing tax revenue, which has caused a ripple effect throughout the police, fire, and educational services. What do you do to make up the financial deficit? Here are a few examples of how advertising has recently played a role in supplementing educational budget shortcomings:

1. "School buses become billboards to save budget. Brilliant or Bad Idea?" An article written by Piper Weiss on Yahoo Shine
2. "Advocates Debate Using Advertising in Schools to Raise Funds in Budget Crisis" published by FoxNews
3. "Schools open lockers to advertising" An article written by Norman Draper, Star Tribune
4. "Colorado School District Evolves School Bus Advertising Program to Offset Operation Costs" An article written by Ryan Gray at School Transportation News

As you can imagine, there are powerful points being made from both sides of the isle about allowing advertising in the school system. The fact is that the strategy is not new. It is actually one of the highest yielding marketing strategies Microsoft and Apple have mastered through working relationships with school districts. Their goal, to get their products into children's hands. The younger the better. Arguably, the strategy has changed the world we live in to what we now know as the Digital Age. Microsoft and Apple succeeded by improving the quality of lives, so the question becomes:

• Should schools profit from commercial ventures to supplement their underfunded budgets?

• Who decides which ads or products are acceptable and which one is not?

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